The Port of Oakland Considers Name Modification for OAK
The Port of Oakland is considering modifying the name of the Metropolitan Oakland International Airport (OAK) to San Francisco Bay Oakland International Airport. This proposed change aims to boost inbound travelers’ geographic awareness of the airport’s location on the San Francisco Bay.
Why the Name Modification?
The Port of Oakland believes that modifying the airport’s name will help visitors better understand its proximity to the San Francisco Bay. By including “San Francisco Bay” in the airport’s name, it will provide a clearer indication of its location and attract more travelers to the area.
Barbara Leslie, the Port Commission President, stated, “This name modification will protect our airport’s over 30,000 good-paying, direct jobs and $1.6 billion in economic impact on the region.” The aim is to ensure that the airport continues to thrive and contribute to the local economy.
Support from Airline Partners
The proposed name modification has received strong support from the airport’s airline partners. Jennifer Bridie, Vice President of Marketing Communications for an airline, expressed their support, stating, “Oakland helped put us on the map in California, and we’re wholeheartedly supportive of this rebranding that acknowledges OAK’s economic position and influence in the San Francisco Bay Area while staying true to its Oakland roots.”
Preserving the Visual Brand and Airport Code
It’s important to note that while the name may change, the airport’s visual brand and airport code will remain the same. The familiar “OAK” code will still be used for flight bookings and other airport-related purposes. This ensures that travelers and industry professionals can easily identify and locate the airport.
The Port of Oakland recognizes the significance of preserving the airport’s visual brand and code as they are already well-established and widely recognized. The proposed name modification is aimed at enhancing the airport’s geographic awareness without causing confusion or disruption.
Conclusion
The Port of Oakland’s consideration of modifying the name of the Metropolitan Oakland International Airport to San Francisco Bay Oakland International Airport reflects their commitment to boosting the airport’s visibility and attracting more travelers to the region. This proposed change aims to enhance geographic awareness while preserving the airport’s visual brand and code. With support from airline partners and the potential economic benefits, this name modification could be a positive step for the airport and the surrounding community.
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