Jerry Jones’ Yacht Bravo Eugenia: Inside the Dallas Cowboys Owner’s $250M Superyach

When you think of NFL royalty, you probably picture Jerry Jones in his cowboy hat or standing on the sidelines of AT&T Stadium – not lounging on a billion-dollar yacht. But the Dallas Cowboys’ exuberant owner is just as flashy off the field. Enter Bravo Eugenia, Jerry Jones’ 109-meter (357-foot) superyacht. Named for his wife, this floating mansion cost around $250 million and is packed with top-end features. In this post we’ll take you aboard: from Jones’ background to the yacht’s specs, amenities, and the way it fits into Cowboys lore and NFL culture. By the end, you’ll see why Jerry’s yacht is as much a status symbol as the Cowboys’ star logo.

Who Is Jerry Jones?

First, a quick intro to the man himself. Jerry Jones is a self-made billionaire businessman and the long-time owner, president, and general manager of the Dallas Cowboys (NFL). He famously bought the Cowboys in 1989 for about $140 million; today the team is worth around $10 billion, making it the most valuable sports franchise in the world. Jones’s personal net worth is in the teens of billions (roughly $17–$20 billion), much of it tied up in the Cowboys. Under his leadership, the Cowboys won three Super Bowls in the 1990s. He’s also a larger-than-life personality, known for being a very visible owner (often on TV) and a savvy marketer (he championed the $2 beer and other stadium innovations).

Jerry Jones grew up in Arkansas, excelled at college football, and went into oil and gas business after college – all before leaping to NFL fame. Today he is an NFL Hall of Famer (2017) and a perennial Forbes-billionaire list member. In short, Jerry Jones is the quintessential Texan mogul: boisterous, successful, and not shy about showing off a bit. His yacht follows that same high-roller theme.

Introducing Bravo Eugenia: The Yacht’s Name and Specs

Bravo Eugenia gliding through the water near Miami. The 109-meter (357 ft) yacht was built by Dutch yard Oceanco and delivered to Jerry Jones in 2018

Jerry Jones’ superyacht is called Bravo Eugenia, christened in honor of his wife, Gene (short for Eugenia). It was built by the luxury Dutch shipyard Oceanco, known for crafting ultra-high-end custom yachts. The project was originally called Project Bravo during construction. Bravo Eugenia was launched in 2017 and delivered in late 2018. Its exterior styling is by the celebrated design firm Nuvolari-Lenard, and the interior by Reymond Langton Design.

At 109 meters long (about 358 feet) and 16.3 meters wide, Bravo Eugenia is as long as a football field and almost six stories tall. It’s a steel-hulled, aluminum-superstructure yacht with a gross tonnage of about 3,418 (which gives a sense of its size). According to the Washington Post, the cost was roughly $250 million to build – which amazingly is more than what Jones paid (inflation-adjusted) for the entire Cowboys franchise years ago. (Adjusting Jones’s 1989 purchase of $150M to today’s dollars is over $200M; in contrast, the Cowboys are now a $10B team.)

Bravo Eugenia has four decks and can carry up to 14 guests along with a professional crew of up to 30. It cruises comfortably at around 14–15 knots, with a maximum speed near 18 knots, and has an impressive ocean-crossing range (about 4,500 nautical miles) thanks to its efficient hybrid engines. In essence, it’s designed for very long voyages in comfort – whether it’s coastal cruising or trans-oceanic travel. Jerry Jones often uses it for extended trips, including sailing to NFL events like the Super Bowl (as we’ll see below).

Luxury Features Onboard Bravo Eugenia

Bravo Eugenia isn’t just big – it’s packed with amenities worthy of a five-star resort. Everything on board spells luxury and entertainment. In fact, Forbes and other publications note that Jerry Jones’s yacht “boasts” a range of elite features. Here are some highlights:

• Helicopter Pads: There are two helipads (one fore, one aft) that allow for quick drop-offs and pickups of VIPs by helicopter. This is very handy in the remote spots the yacht can reach.
• Spa and Wellness Suite: The yacht has a full spa area with steam room, sauna, and massage rooms. Imagine unwinding in the sauna on the top deck after a day at sea.
• Gymnasium: A fully-equipped gym lets guests workout while cruising, so Jones and company can keep up their fitness routine even on vacation.
• Beach Club & Pool: At the waterline, Bravo Eugenia has a beach club deck with direct access to the sea. It even features a plunge pool (think of it as a jacuzzi/pool by the back of the yacht). From here, guests can swim or use the on-board tenders and water toys.
• Luxurious Interior: The four-deck interior is opulent, with high-end materials (polished woods, marble, rich fabrics) and soft neutral color palettes accented by touches of Texan flair (some reports mention subtle nods to the Cowboys). The main salon and dining rooms are massive, with glass walls and sky lights to let in natural light. An owner’s suite with private office, multiple VIP staterooms, and guest cabins mean that everyone is treated like a star.
• Advanced Tech & Communication: For business or fun, Bravo Eugenia is wired with top-tier tech: satellite TV, high-speed internet, and a command center. Forbes noted that Jones could run his draft picks on board via a live video link – and he did! (More on that later.) The ship’s smart systems control everything from climate to stability.
• Four Helicopters (?), Jet Skis, and Tenders: With those helipads, there’s space for at least a couple of helicopters to stay on board or hover nearby. The yacht also carries smaller tenders (motorboats) and watercraft like jet skis so guests can explore nearby beaches.

In short, think of a floating five-star hotel that can also host big parties or meetings. The Bravo Eugenia has theaters and lounges, a dining deck, and more. According to The Washington Post (citing the builder), it truly lives up to its “superyacht” title: two helipads, spa, gym, beach club, and room for 14 passengers plus 20 crew. Fox Business similarly confirms the yacht’s amenities: “a beach club, gym, helipad, massage room and sauna” among others. All told, Bravo Eugenia feels like a palace on water.

Lifestyle Aboard Bravo Eugenia: Entertainment and Business

Owning Bravo Eugenia isn’t just for show — Jerry Jones uses the yacht actively, blending leisure with football business. Several high-profile events highlight how the yacht became his private retreat:

• NFL Draft 2020 War Room: In April 2020, when the NFL Draft went virtual, Jones made headlines by appearing on the live broadcast from aboard his yacht. He jokingly referred to the yacht as his “draft war room.” Business Insider reported, “Dallas Cowboys owner Jerry Jones appeared to spend the 2020 NFL draft in a comfortable spot: his $250 million super-yacht”. Fox Business illustrated how he had “set up his war room for this week’s 2020 NFL Draft aboard his $250 million super-yacht”. Viewers saw ESPN’s Don Van Natta Jr. tweet about the yacht’s interior appearing during the draft video feed. It was a statement: even amidst a pandemic, Jones found a way to draft in style.
• Super Bowl Getaway: Jones often sails Bravo Eugenia to wherever big games are. The yacht was docked in Miami for Super Bowl LIV in early 2020. In fact, after that Super Bowl (where the Chiefs won), people spotted Bravo Eugenia quietly moored nearby. Taking the yacht to key events not only gives him a luxury spot to relax, but also reinforces his visibility – he brings a bit of Cowboys flair on the road.
• Entertaining Guests: Jerry and his wife Eugenia (Gene) are known to host lavish parties on board. Celebrities, sports figures, and NFL contacts have reportedly enjoyed time on the yacht’s decks. Business Insider noted Jones took the yacht to Super Bowl weekend in Miami, where presumably many Cowboys associates may have boarded. The yacht’s multiple lounges and alfresco decks make it perfect for cocktail receptions or business dinners at sea.
• Sports Meetings & Recruiting: The yacht gives Jones a private, distraction-free meeting space. Fox Business described how, even during the draft, Jones said he was “in two or three different locations” during preparation – one of which was his yacht. Similarly, news accounts mention he holds informal sit-downs with coaches or potential players while aboard, taking advantage of the serenity and privacy (and the cool factor) to negotiate deals or plan team strategy. It’s also a media coup: having the Cowboy owner on a yacht is good publicity, solidifying his image as a successful dealmaker.

In summary, Jones uses Bravo Eugenia as both a playground and a workspace. It’s part entertainment (sunbathing, partying, traveling) and part business (draft strategy, league networking). This dual use isn’t uncommon for billionaire yachts, but Jerry’s high profile means it always makes news whenever he’s aboard.

Business Relevance: Branding, Meetings, and Privacy

From a business and branding perspective, Bravo Eugenia is a powerful symbol. For Jerry Jones, it’s not just a personal toy – it’s part of the Dallas Cowboys brand. The Cowboys market themselves as “America’s Team,” associated with success and showmanship. Having a mega-yacht fits that image. When corporate sponsors, league officials, or celebrity investors meet Jones on the yacht, they are literally stepping into his world – it conveys wealth, discretion, and capability. (One media source noted that the Bravo Eugenia doubles as Jerry’s “war room” for planning major decisions.)

Additionally, a yacht like this offers unmatched privacy. NFL owners often get fan attention or paparazzi at their homes, but on the open sea, Jones can host guests away from prying eyes. This is ideal for confidential meetings or relaxed hangouts without interruptions. It also served as a boon during COVID times – the yacht became an ultra-luxurious way to socially distance with style. Forbes quipped that Jones was “practicing ultra-luxe social distancing” on his yacht while making draft picks.

Finally, on the branding side, Bravo Eugenia generates positive buzz. Media stories about “Dallas Cowboys owner’s $250M yacht” (like this one!) ultimately serve as free promotion. They reinforce the image of the Cowboys owner as hugely successful. To some fans and business partners, the yacht screams “winning franchise.” Even when critics may roll their eyes (see negative fans below), there’s no doubt it keeps the Cowboys in headlines year-round.

Media Coverage and Public Attention

Jerry Jones’s yacht has been covered by major media outlets whenever he uses it. The press attention has been both for its luxury and for its symbolism. In early 2019, the Washington Post published a headline, “Jerry Jones has a super-duper new yacht that cost him $250 million,” explaining the yacht’s specs and amenities. Around the same time, CBS Sports and NFL.com ran pieces titled “Cowboys owner Jerry Jones’ new $250 million yacht is way more impressive than your yacht,” playfully noting Jones’s $6.8B net worth and the vessel’s battleship-like size.

Business Insider and Fox Business picked up the 2020 NFL Draft story, emphasizing how unique it was for Jones to make his draft selections from the deck of Bravo Eugenia. Forbes and other financial publications often include Bravo Eugenia in their coverage of billionaire toys: Forbes mentioned it alongside other lavish yachts owned by NFL owners. Even YouTube and social media have countless videos of Bravo Eugenia cruising or docked in hotspots like Miami and St. Barth’s.

Public reaction is mixed, as you might expect. Cowboys fans with some savvy see it as a natural perk of having a billionaire owner: if we have to pay high NFL ticket prices, at least Jones is investing back into the brand’s prestige. Others view it as an excessive display (especially if the team isn’t winning). But one way or another, Bravo Eugenia has become a part of Jones’s public persona. It often trends on social media when fans catch sight of the yacht or see Jones onboard in interviews. In short, the yacht continuously feeds into the narrative of Jerry Jones as a bold and flashy sports magnate.

How Bravo Eugenia Stacks Up Among Billionaire Yachts

There are a few other NFL owners who rival or even surpass Jones’s yacht, but Bravo Eugenia holds its own among the ultra-rich club of billionaire superyachts. For context:

• Shahid Khan (Jaguars owner) has “Kismet”, a brand-new 400-foot Oceanco yacht (launched 2023). At about 121 meters, it’s bigger than Bravo Eugenia and often called the largest sports-owner yacht. Forbes noted Khan’s Kismet is a 400-foot behemoth that charters for upwards of $3M/week.
• Daniel Snyder (Commanders owner) owns Lady S, a 93-meter (305-foot) Feadship yacht. Snyder’s boat has unique features like a two-story IMAX theater, but it’s slightly shorter than Bravo Eugenia.
• Arthur Blank (Falcons owner) has “DreAMBoat”, a 90-meter (295-foot) Oceanco yacht. Blank’s yacht, built by the same company, is similar in luxury but again a bit shorter.
• Jeff Bezos (NFL Seahawks minority owner) has “Koru” (127m) and Bezos is a billionaire, though his yacht isn’t NFL-related.

Against this field, Bravo Eugenia (109m) is one of the top-tier. It’s longer than Snyder’s and Blank’s vessels and only slightly shorter than Khan’s Kismet. In fact, Forbes commented that among the handful of NFL owners who are also yacht owners, “it’s pretty hard to top Dallas Cowboys owner Jerry Jones and his 357-foot Bravo Eugenia”. The Ferrari of boats, perhaps. That said, Khan’s 400-foot is technically bigger, and tech billionaire Jeff Bezos’s yacht would dwarf it all. But inside NFL circles, Bravo Eugenia is often cited as the yacht to beat.

So Bravo Eugenia ranks high in size and cost among sports-owner yachts. It’s also eco-conscious: sources note it’s a hybrid vessel (using electric drives to improve fuel efficiency). This makes it more modern than many older yachts in its class. All in all, it stands as an example of top-tier yachting luxury – certainly at the upper end for any NFL team owner.

The Yacht’s Symbolic Role in Cowboys Culture

In Dallas and Cowboys culture, Bravo Eugenia has become a symbol of Jerry Jones’s “Texas-sized” ambitions and swagger. Cowboys fans have always known their owner loves the spotlight (the brand-new Cowboys stadium with its 90-foot star is one clue). The yacht is an extension of that “bigger is better” mentality. For many supporters, it’s simply expected that the most valuable team owner in sports would have a floating palace. It conveys a kind of success story: the oil magnate who now rules pro football.

To the Cowboys franchise, the yacht underscores the image of luxury and excellence. When Jones docks Bravo Eugenia near Super Bowl parties or hosts events for NFL commissioners and sponsors, it signals that the Cowboys run in elite circles. Internally, players and coaches have joked that playing for Dallas comes with perks – even if unofficial. (Imagining drafting plays on a yacht definitely beats an ordinary war room!) The yacht also hints at the team’s ties to Texas traditions: bigger rigs, bigger ranches, bigger boats.

That said, some fans see the yacht as pure entertainment news, separate from football. You won’t find a “Yacht for Sale” sign in the Cowboys shop, after all. But in discussions about Jerry’s personality, Bravo Eugenia often pops up as an example of his “go big or go home” style. It even shows up in memes – one image of Jones captioned “My other boat is AT&T Stadium” went viral. In short, Bravo Eugenia symbolizes Jerry Jones’s blend of luxury lifestyle with his Cowboys brand identity. It’s part of the Cowboys lore now: the owner and his yacht will forever be linked when people tell stories about the team in this era.

Conclusion

Jerry Jones’ Bravo Eugenia is more than just a yacht — it’s a floating showcase of the Dallas Cowboys owner’s lifestyle and business empire. As one of the largest and most luxurious superyachts in the NFL world, it reflects Jones’s success and persona. Onboard, every detail screams luxury and cutting-edge design: twin helipads, a full spa and gym, vast entertainment areas, and more. Offboard, the yacht has given Jones a private venue for work and play, from holding the NFL Draft on deck to entertaining VIPs in style.

Through media coverage, Bravo Eugenia has become a symbol of the Cowboys brand’s flashiness. According to The Washington Post, it cost “almost as much as the Cowboys did” and carries Jones – aptly dubbed a billionaire – into the world’s oceans. Forbes notes it will be a fixture at major NFL events, reinforcing Jones’s place among football royalty. For fans, the yacht is a quirky but fitting accessory to the Cowboys’ image: it’s big, bold, and unforgettable.

In the end, Bravo Eugenia perfectly embodies Jerry Jones himself: extravagant, ambitious, and unafraid to show off the wealth that comes with owning America’s Team. It’s part office, part playland, and fully a floating extension of his Texas-sized presence.

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